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Once a practical gift, today's high-tech, high-fun socks are now the preferred gift
Once a practical gift, today's high-tech, high-fun socks are now the preferred gift

John Rice displays a pair of Great Outdoor Provision Co.-branded socks, as well as a festive array of other socks. Christmas morning 10 years ago: “Oh … socks. Uh, thanks.”...

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'Tis the season — to replace those tube socks
'Tis the season — to replace those tube socks

The colorful Cotopaxi Unisex Tea Windbreaker As you think about upgrading your gear this holiday season, think, too, about how you might help those in your inner outdoor circle update...

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The New Hiker: Gearing Up
The New Hiker: Gearing Up

Through our GetHiking! program and our involvement in the Hike NC! hiking initiative launched this fall by Blue Cross and Blue Shield of North Carolina, an increasing number of folks...

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The New Hiker: What to Wear
The New Hiker: What to Wear

Hiker fashion on display at the trailhead. Through our GetHiking! program and our involvement in the Hike NC! hiking initiative launched this fall by Blue Cross and Blue Shield of...

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