Blog

Women-specific products continue to grow
Travis Zarins seems puzzled by the question. When did Great Outdoor Provision Co. discover women? “Well,” says Travis after giving the matter some thought, “we’ve known about them all along”...

The New Hiker: Gearing Up
Through our GetHiking! program and our involvement in the Hike NC! hiking initiative launched this fall by Blue Cross and Blue Shield of North Carolina, an increasing number of folks...