Blog

Once a practical gift, today's high-tech, high-fun socks are now the preferred gift
Once a practical gift, today's high-tech, high-fun socks are now the preferred gift

John Rice displays a pair of Great Outdoor Provision Co.-branded socks, as well as a festive array of other socks. Christmas morning 10 years ago: “Oh … socks. Uh, thanks.”...

Read more
The New Hiker: What to Wear
The New Hiker: What to Wear

Hiker fashion on display at the trailhead. Through our GetHiking! program and our involvement in the Hike NC! hiking initiative launched this fall by Blue Cross and Blue Shield of...

Read more
Let’s Take a Walk in the Woods, III: Basic Gear

So you read our post two weeks ago about launching your hiking career, then last weekend, based on our beginner hike recommendations the following week, took not one, but two...

Read more